The purpose of this project was to demonstrate all of the steps it takes to create a pop up shop for a company. In this case the pop up shop was created for Levi Strauss in Brazil during Sao Paulo Fashion Week.

DetermiNation is a product extension for Birchbox that was developed for the 2016 YMA Scholarship case study. Students were challenged to identify a new, creative approach to convert existing casual Birchbox users into loyal shoppers

This project was in collaboration with the SCAD Luxury Fashion Graduate Students. They created the promotional plan for Stella McCartney Men and my team executed the Editorial Campaign. I also designed and developed the mobile site as well as filmed and edited the behind the scenes film. The concept of this editorial played with the development of a relationship from Strangers, to Friends and finally Lovers. Photography by Paige McCready

[kohn-shuh s] is a comprehensive sustainable shopping guide aimed at educating consumers on ecofriendly and ethical apparel, accessory and beauty brands to help them become more conscious consumers.

The purpose of this business plan is to provide research and analysis for Bundle of Love, a sustainable childrenswear and delivery service company.

This project is a collaboration between two classes New Media Methods and Global Sourcing. I created the store plan and renderings as well as all the marketing campaigns in the New Media Methods class and worked with a group in Global Sourcing to develop a sourcing strategy for this brand.

Developed and produced a gif social media campaign for Topshop showcasing the versatility of their pieces. Also filmed and edited a behind the scenes video of the photoshoot. Check out @3eleven on Instagram to see the rest.

A mock Bullett magazine project. All ads, articles, editorials, and layout design are written/ directed by our Current Trends and Forecasting group. Photography by Michele Mobley, Maxwell Turner, and Maddie Ivey.

Students in Retail Buying Simulation researched 3 popular trends for Spring 2015 and developed a 6 month buying plan for 2 of Zara's brick and mortar locations based on those trends. They also created an assortment plan for each style that would be bought.

A team and I created a fashion lookbook for a local Savannah fashion designer. We planned the location, models, photographer, edited and did layout for the final book. Creative Director: Rachel Scafe Producer: Ashley Lo Stylist: Emma McKinley Design Director: Sarena Foster